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[Remote] Senior Product Marketing Manager

Remote · Ireland Full-time

Note: The job is a remote job and is open to candidates in USA. Minty is an AI shopping companion that enhances savings for shoppers and builds brand loyalty. They are seeking a Senior Product Marketing Manager to lead go-to-market strategies and develop clear product narratives that resonate with both shopper and ecommerce audiences.

Responsibilities

  • Develop and refine clear, compelling product messaging for Minty’s shopper and eCommerce audiences
  • Own and execute product and feature launches, including messaging, assets, channel coordination, and performance tracking
  • Work closely with product, sales, and customer success to bring market insights into development and ensure successful launches
  • Create high-impact materials (decks, one-pagers, case studies, web copy) that support sales and marketing efforts
  • Gather and synthesize competitive intelligence, customer feedback, and data to inform positioning and campaigns
  • Partner with growth, brand, and content teams to ensure consistent messaging across channels
  • Track results and continuously iterate to improve adoption, engagement, and revenue impact
  • Use AI and AI agents in every fact of product marketing

Skills

  • Bachelor's degree in Marketing, Business, or related field
  • 5–8 years of experience in product marketing, preferably in consumer tech, ecommerce, or a two-sided platform environment
  • Hands-on experience executing go-to-market launches, including building assets, coordinating cross-functional teams, and measuring results
  • Experience marketing to both consumer and B2B (brand/merchant) audiences
  • Familiarity with marketing automation, AI-powered tools, and CRM platforms (e.g., HubSpot)
  • Strong writing and communication skills, with the ability to translate complex products into clear, compelling messaging
  • Proven ability to manage multiple projects and drive execution in a fast-paced environment
  • Strong analytical mindset with the ability to translate data into actionable insights
  • Experience supporting category creation or emerging product narratives
  • Familiarity with browser extensions, mobile apps, or ambient/passive commerce tools
  • Background in AI, savings, loyalty, or affiliate marketing products
  • Comfortable working quickly and leveraging AI tools to accelerate content creation and iteration
  • Highly organized and detail-oriented, with a bias toward action and execution

Benefits

  • Great benefits - medical, dental, vision and more
  • Flexible vacation designed to enable you to be your best
  • 401K plan with company match
  • Apple products provided to set up your home office
  • Peer-to-peer micro bonus environment powered by Bonusly
  • Performance appraisal & recognition system powered by 15Five
  • Home internet reimbursement

Company Overview

  • https://www.minty.com It was founded in 2011, and is headquartered in Huntersville, North Carolina, USA, with a workforce of 51-200 employees. Its website is https://www.minty.com.
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