Pandora, part of the SiriusXM portfolio, is a leading provider of audio entertainment services. They are seeking a Digital Marketing Specialist to drive customer acquisition through strategic marketing initiatives, manage website content, and optimize digital marketing programs for growth across SMB and Enterprise segments.

Responsibilities

• Execute digital marketing initiatives designed to drive awareness, engagement, and lead generation across SMB and Enterprise segments
• Develop and maintain a structured content calendar, supporting the creation of high-quality assets including blog posts, industry articles, guides, etc
• Update and manage website content within the CMS (Webflow), ensuring accuracy, consistency, and alignment with brand and SEO best practices
• Partner with external SEO agencies to monitor performance, track key metrics, and implement optimization recommendations
• Apply SEO best practices and monitor search engine updates to support website health initiatives, strengthening domain authority and improving content visibility and site performance
• Support the optimization of key conversion points within the marketing funnel, including landing pages, website calls-to-actions, and lead capture forms
• Track, analyze, and report on SEO/AEO/LLM campaign performance
• Assist in the execution and analysis of A/B tests to improve conversion rates and user engagement
• Manage social media channels, including content publishing, performance monitoring, and initiatives to grow the brand’s social presence and engagement
• Conduct market and competitor research to inform campaign strategy and content development

Skills

• Bachelor's degree or equivalent professional experience
• Foundational knowledge of SEO/LLM/AI, digital marketing, and content performance measurement
• Experience working with a CMS platform (Webflow preferred)
• Understanding of search engine ranking factors and digital marketing best practices
• Strong analytical capabilities with the ability to interpret data and translate insights into action
• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment
• 1–3 years of experience in marketing, digital marketing, or content development
• Legal authorization to work in the United States
• Experience working with a CMS platform (Webflow preferred)

Benefits

• This role might be eligible for discretionary short-term and long-term incentives

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