We are conducting a research study on how large B2C companies use customer feedback and Voice of Customer (VoC) practices to improve customer retention, personalization, and business decision-making. We are looking to speak with senior professionals from large companies who have hands-on experience with Customer Experience (CX), customer insights, feedback analytics, or related areas. Ideal participants may currently work as: - Head of Customer Experience (CX) - Director of Customer Experience - Head of Voice of Customer (VoC) - Customer Insights Lead / Manager - CX Lead / CX Manager - Head of Customer Analytics - Customer Success Lead - Product / Analytics leaders involved in customer feedback initiatives Relevant experience includes: - Voice of Customer (VoC) programs - NPS / CSAT / customer feedback systems - Customer insights & analytics - Text analytics (NLP, sentiment analysis) - Customer journey & retention analysis - Personalization based on customer data - Feedback-driven business decisions Interview details Format: online interview via Zoom Duration: 60-80 minutes Incentive: $100 USD If this sounds relevant to your background, feel free to apply or send a short note describing your experience in CX / VoC / customer insights.