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Team Lead Dating Media Buying

Remote · Sri Lanka Full-time

We are a fast-growing global performance marketing agency with deep expertise across the digital advertising landscape and adtech ecosystem. We operate a high-scale Mediabuying engine and our core focus is delivering strong, profitable results across international markets. As we continue scaling our Mediabuying engine, we are looking for a Team Lead to drive performance, scale operations, and lead a team of mediabuyers.

About the Role

This is a senior, outcome-driven role combining hands-on media buying with team leadership and strategic ownership. You will be responsible for: Scaling profitable campaigns across multiple geos and verticals. Owning significant budgets and performance targets. Leading and mentoring a team of mediabuyers. Driving process improvements and strategic direction. This role is ideal for someone who thinks like a business owner, not just an operator. Tasks Key Responsibilities 📊 Campaign Ownership & Performance Own and scale high-budget campaigns across multiple traffic sources. Monitor, optimize, and report on performance to hit revenue & ROI targets. Identify and act on scaling opportunities, trends, and inefficiencies. Launch and test new campaigns, funnels, and angles continuously. 📈 Strategy & Growth Develop and execute media buying strategies aligned with company growth goals. Explore and validate new traffic sources, geos, and verticals. Drive data-backed decision making and experimentation culture. Work closely with BI, Product, and Creative teams to maximize performance. 🤝 Partnerships & Commercial Ownership Build and manage strong relationships with partners, networks, and sales reps. Negotiate deals and secure exclusive opportunities / better margins. Identify new business opportunities and revenue streams. 👥 Team Leadership Lead, mentor, and develop a team of mediabuyers. Set clear KPIs, performance expectations, and accountability structures. Support hiring, onboarding, and training of new team members. Foster a high-performance, ownership-driven culture. ⚙️ Process & Operations Improve internal processes, workflows, and campaign structures Ensure scalability and efficiency across campaigns and team operations Stay ahead of industry trends, tools, and platform changes

Requirements

Required Skills & Experience 4-6+ years in media buying / performance marketing. Proven track record managing high-spend campaigns profitably. Strong analytical mindset with deep understanding of data & performance metrics. Hands-on experience with large budgets and scaling strategies. Excellent communication and stakeholder management skills. Highly organized, disciplined, and results-driven. Fluent in English (written and spoken). Leadership Requirements (TL Level) Experience managing or mentoring a team. Ability to translate strategy into execution. Strong ownership mindset - accountable for team + business results. Comfortable making decisions under uncertainty. Ability to prioritize, delegate, and scale operations.

Nice to Have

Affiliate marketing experience. Experience with multiple traffic sources (Meta, Native, Display, etc.). Strong understanding of CPM, CPC, CPL, CPA models. Experience working with BI tools, tracking systems, or custom dashboards. Basic creative / funnel understanding. Benefits 💰 Competitive base salary + strong performance bonuses. 📈 Opportunity to manage large budgets and scale globally. 🌍 Fully remote, international team. 🚀 Fast-paced, high-growth environment with real impact. 🧠 Continuous learning and development. If you’re a data-driven, commercially minded leader who thrives on scaling performance and building teams - we’d love to hear from you. Please submit your CV in English. We look forward to hearing from you!

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