Job Description

Social Media Manager Remote | Contract (40 hours/week) with potential to convert to full-time The Role A fast-growing, innovative consumer brand in the parenting space is seeking an experienced, bold, and culture-obsessed Social Media Manager to own and operate our day-to-day social media presence. You are deeply online, understand how people behave on social platforms, and are excited to turn trends, conversations, and customer moments into high-performing social moments — whether through yourself or by directing others. Your core value is in managing channels, optimizing performance, and orchestrating the overall social ecosystem; hands-on content creation is a plus, but not the primary focus. We’re looking for someone who can build tailored strategies for each channel that work together to tell a cohesive narrative and drive measurable channel and business growth. You know how to test and learn against benchmarks for success, keep a constant pulse on changing algorithms (and evolve strategy to match), measure success against key analytics, manage a budget, and you hate to see a DM left unread for more than a few hours. How Your Time Will Break Down

• ~80% Social Media Management
• Manage day-to-day posting across key social platforms.
• Own social scheduling and content calendars.
• Monitor and manage platform activity and engagement.
• Coordinate DMs, social inboxes, and influencer/creator outreach.
• Help drive social metrics, growth, and channel health.
• ~20% Content-Related Work (nice-to-have, not the core requirement)
• Light, platform-native content creation and editing as needed (e.g., short-form clips, simple graphics, captions).
• Partnering closely with internal teams or external creators to execute content ideas tied to your strategy.

What You Will Do

• Lead and execute the brand’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, and other emerging channels.
• Build tailored social and content strategies for each channel, with tactical and intentional plans that ladder up to overall brand and business goals.
• Own and maintain the social content calendar, ensuring posts are planned, scheduled, and published on time across platforms.
• Manage platform activity and engagement, including comments, tags, and community conversations.
• Coordinate DMs and social inboxes, and support influencer/creator outreach in partnership with internal stakeholders.
• Coordinate with internal teams and external creators/partners to ensure a steady pipeline of on-brand content that supports your channel strategy.
• Optionally create light, platform-native content using tools like an iPhone, CapCut, Canva, Figma, or similar — content creation is a strong plus but not a requirement.
• Build and engage the brand community across channels, fostering conversation, loyalty, and advocacy.
• Own social listening, engagement, and community DMs in partnership with customer experience stakeholders, ensuring timely and thoughtful responses.
• Identify trends, sounds, and cultural moments the brand can participate in quickly and authentically, and brief creators or internal partners as needed.
• Partner with Marketing, creative, copy, and video teams to support campaign-based content requests and ad hoc social content needs.
• Create and manage social media content databases, a knowledge base, and parent education content resources that can be leveraged across marketing and communications channels.
• Ensure consistency of brand voice and visual identity across all social channels.
• Collaborate with Marketing, Creative, Partnerships, and Creator teams to bring campaigns and social concepts to life, guiding the social angle and execution.
• Track performance and surface insights that inform future content and channel strategy, sharing weekly and monthly reports with the team.
• Continuously test and learn (message, medium, channel), feeding insights back into strategy and creative.
• Oversee freelance/contract creators as needed to fulfill channel content needs and execute against your strategic roadmap.

Industry Experience (Preferred)

• Women’s healthcare.
• CPG (consumer packaged goods).
• DTC (direct-to-consumer) brands, especially those operating at startup or high-growth pace.

What We’d Like You To Have

• At least 5 years of experience overseeing multiple social media channels, ideally in women’s health, CPG, DTC, or other innovative consumer brands.
• Demonstrated experience owning social channel strategy, publishing, community management, and performance optimization.
• Ability to brief, manage, and give feedback to content creators, agencies, or internal partners.
• Comfort with light content creation and editing is a plus, but not required — your primary strength is in management, operations, and strategy.
• Proven ability to grow audiences, drive engagement, and support business KPIs.
• Experience using tools such as Nectar, Figma,