Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Strategy & Analytics Lead to help their Automotive division leverage data to drive smarter marketing decisions and improve business outcomes for dealerships.

Responsibilities

• Act as a trusted advisor to both internal teams and dealership partners
• Lead discovery conversations to uncover performance gaps and growth opportunities
• Translate complex datasets into clear, executive-level insights and recommendations
• Find the story in the data—not just report on it
• Analyze and connect data across: GA4 (digital behavior), CRM systems (sales pipeline & outcomes), Inventory & sales data, Market demand and share trends
• Identify where marketing performance and actual sales are out of sync—and close the gap
• Turn fragmented data into a cohesive, actionable strategy
• Own and optimize GA4 implementations (events, conversions, attribution)
• Run reports, interpret trends, and extract meaningful insights
• Diagnose and resolve tracking or attribution issues
• Ensure accuracy and integrity across platforms
• Partner closely with sales teams to shape strategy—not just support it
• Participate in client conversations and influence decision-making with confidence
• Help position digital solutions based on real business needs and data-backed opportunities
• Identify opportunities to improve marketing efficiency and business performance
• Support client retention and expansion through strategic insight
• Drive measurable impact—not just analysis

Skills

• Bachelor's degree or equivalent experience
• 3+ years in analytics, strategy, consulting, or related roles
• Strong experience working in data-rich, decision-driven environments
• Advanced experience with Google Analytics 4 (GA4)
• Strong proficiency in Excel/Google Sheets and PowerPoint
• Experience working with CRM systems and attribution platforms
• Automotive experience is a plus—but not required
• Familiarity with BI tools and third-party data sources (e.g., Polk, market data) is a plus

Benefits

• Comprehensive Health, Dental, and Vision coverage
• 401(k) with company support
• Market-leading Unlimited PTO (Managed Time Off)
• Career growth in a high-impact, high-visibility role

Company Overview

• USA TODAY Co., Inc. It was founded in 1906, and is headquartered in New York, NY, US, with a workforce of 10001+ employees. Its website is https://www.usatodayco.com/.

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