Note: The job is a remote job and is open to candidates in USA. Hartmann Young is partnered with a leading functional ingredients manufacturer developing innovative solutions for consumers using GLP-1 medications. They are seeking a Senior Director of Consumer Marketing to lead category strategy and commercial growth across North America, focusing on marketing strategies for GLP-1 nutrition ingredients and building growth strategies for various food and beverage applications.

Responsibilities

• Developing and executing the company's global marketing strategy for its GLP-1 nutrition ingredients portfolio
• Identifying emerging opportunities across proteins, fibres, prebiotics, hydrocolloids, and functional ingredient systems
• Building category growth strategies for key food and beverage applications including RTDs, meal replacements, bars, dairy, and snacks
• Partnering with R&D and Applications teams to translate science into compelling customer propositions
• Leading market intelligence, competitive analysis, and customer insight initiatives
• Developing value propositions, go-to-market strategies, and commercial toolkits for global sales teams
• Acting as the voice of the customer to influence innovation pipeline priorities
• Representing the business at industry events, customer workshops, and strategic partner meetings

Skills

• 10+ years of experience within food ingredients, functional ingredients, or specialty ingredients marketing
• Strong knowledge of proteins, fibres, gut health ingredients, or nutritional systems
• Experience building category strategies within B2B food and beverage markets
• Understanding of the commercial implications of GLP-1 adoption on food and beverage consumption patterns
• Ability to translate technical science into compelling commercial narratives
• Experience working closely with global commercial and innovation teams

Company Overview