Note: The job is a remote job and is open to candidates in USA. Alderson Loop is a Fortune 500 investment management firm seeking a Senior Product Marketing Manager to shape and execute their Individual Investors Advice Strategy. The role involves leading growth marketing efforts, developing go-to-market strategies, and enhancing client engagement within the financial services sector.

Responsibilities

• Lead growth marketing efforts for advice services, identifying and implementing strategies that drive prospect acquisition, increase enrollment, and accelerate adoption among target client segments
• Identify and evaluate new and emerging opportunities to expand advice offerings, increase client engagement, and drive business growth
• Develop strategic recommendations for future advice capabilities, services, and client experiences across multiple client segments and asset tiers
• Assess market opportunities, client needs, and competitive dynamics to inform growth strategies and investment decisions
• Build business cases and evaluate economics to support proposed advice offerings, growth initiatives, and strategic investments
• Recommend client acquisition, engagement, and retention strategies that increase adoption and long-term client value
• Lead strategy development and positioning for current and future advice offerings
• Conduct and oversee market, client, and competitive research to identify opportunities and validate strategic recommendations
• Define and evaluate advice offer components including service models, feature sets, pricing structures, value propositions, and positioning strategies
• Develop product positioning, messaging frameworks, and differentiated go-to-market strategies
• Recommend and support execution of launch and adoption plans for new advice products, services, and enhancements
• Monitor industry trends, wealth management offerings, and competitive positioning to identify opportunities for innovation and differentiation

Skills

• Bachelor's degree or equivalent combination of education and relevant experience
• 7–10 years of experience in product marketing, growth marketing, product strategy, or related roles within financial services
• Proven experience developing product positioning, messaging, and go-to-market strategies
• Demonstrated success identifying and pursuing new growth opportunities, launching new offerings, or expanding adoption of emerging products and services
• Experience developing business cases, evaluating economics, and making strategic recommendations to senior leadership
• Strong analytical, research, and problem-solving skills
• Experience leading complex, cross-functional initiatives from concept through execution
• Financial services industry experience required
• Experience conducting market assessments, pricing analysis, and competitive evaluations
• Wealth management, advisory services, or advice platform experience strongly preferred
• Experience designing, evolving, or commercializing client advice offerings, advisory programs, or service models preferred
• B2C marketing experience preferred

Company Overview

Company H1B Sponsorship