Note: The job is a remote job and is open to candidates in USA. Facet is a financial advisory firm founded in 2016, committed to delivering personalized financial advice through a blend of human expertise and technology. They are seeking a Senior Director of Performance Marketing to lead their paid media strategy, optimize acquisition channels, and drive growth through innovative marketing solutions.

Responsibilities

• Own the annual and quarterly strategic roadmap across all paid channels
• Maintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix
• Design a rigorous, disciplined test-and-learn framework that generates real signal
• Own the strategic direction of our media agency relationship
• Own our affiliate partnerships program end-to-end
• Continuously evaluate our paid channel mix and identify opportunities to expand into new paid platforms and environments
• Own the sequencing and playbook for maximizing reach and penetration in primary markets while expanding into new markets and DMAs
• Own the roadmap to our aggregate cost-per-opportunity targets
• Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline

Skills

• 7+ years in paid media, with 3+ years in a strategic ownership or leadership role
• Deep expertise in Meta Ads at significant scale
• Strong Google Ads experience across search, non-brand, and performance channels
• Experience with TikTok Ads and emerging social platforms
• Experience managing and scaling affiliate partnerships programs
• Demonstrated ability to manage and direct agency relationships
• Strong analytical skills — you're as comfortable in the data as you are in the strategy
• Experience in fintech, financial services, or a regulated consumer category a plus
• Proven track record of hitting CPO or RAC/CAC targets at scale
• Breadth of knowledge across the marketing domain, including SEO, content strategy, and lifecycle marketing
• Experience working in highly regulated industries (e.g., FinTech or Financial Services) and implementing controls to meet SEC or similar guidelines
• Advanced data fluency, with experience building automated reporting functions and conducting deep-dive risk/reward analyses
• Experience building or leading high-performing internal marketing teams

Benefits

• Bonus
• Equity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company"
• Remote-first culture—work from anywhere in the U.S.
• Flexible Paid Time Off (PTO)
• Medical
• Dental
• Vision
• 401(k) match
• Paid parental leave
• Wellness/education reimbursements

Company Overview