Note: The job is a remote job and is open to candidates in USA. PayHOA is a modern community management software company looking for a Marketing Manager to lead their in-house content strategy. The role involves producing and distributing content, maintaining SEO foundations, and leveraging AI to enhance marketing efforts.

Responsibilities

• Own content strategy and planning
• Create and distribute the content
• Maintain a strong SEO foundation
• Build for AI search (AEO)
• Uplevel our organic social motion
• Monitor and report on performance
• Work across teams and tools

Skills

• Experience in content strategy and planning
• Ability to create and distribute various types of content including landing pages, blog posts, glossary terms, case studies, thought leadership, and email marketing initiatives in HubSpot
• Strong understanding of SEO principles including keyword research, competitor and content-gap analysis, on-page and off-page optimization
• Experience in building AI search (AEO) content
• Ability to manage and promote content across social media platforms like Facebook and LinkedIn
• Experience in monitoring and reporting on performance metrics
• Ability to work across teams and tools including HubSpot, Intercom, Moz, GA4, Scrunch, and WordPress
• Adaptability to changing priorities and tools
• Strong drive and motivation to define and own the role
• Organizational skills and process-minded approach
• Strong writing skills with the ability to produce content quickly
• Willingness to leverage AI tools like Claude, ChatGPT, and Gemini

Company Overview