Note: The job is a remote job and is open to candidates in USA. Podium Education is a company that partners with colleges and companies to enhance undergraduate education with real-world skills and experiences. The Content Optimization Manager will focus on creating and refining marketing content to drive student engagement and enrollment, collaborating with various teams to ensure high-performing messaging across different channels.

Responsibilities

• Write and optimize marketing emails and SMS campaigns across the student lifecycle
• Develop high-converting subject lines, body copy, and calls to action
• Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns
• Continuously test messaging angles, urgency, and value propositions
• Develop and refine landing page copy to improve conversion rates
• Optimize headlines, structure, and calls to action based on performance data
• Partner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc
• Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns
• Translate high-performing email/SMS messaging into cross-channel concepts
• Partner with Paid Media to test new creative directions and campaign themes
• Ensure consistency of messaging across all student touchpoints including post-event communications
• Generate content ideas and variations for A/B testing across channels
• Analyze campaign performance and recommend improvements
• Document winning messaging and scale successful approaches across schools and programs
• Gather student feedback and identify common questions, objections, and motivations
• Conduct student facing user-research to create customer personas
• Translate insights into clearer, more compelling messaging across channels
• Support development of messaging frameworks for programs, tracks, and partner schools

Skills

• 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields
• Strong experience writing for short-form email and website marketing
• Experience developing landing page or conversion-focused content
• Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices
• Comfortable reviewing performance data and making content recommendations
• Strong attention to detail and ability to manage multiple campaigns at once

Benefits

• 401k, Health, Vision and Dental insurance packages
• Short term disability insurance
• Unlimited Paid Time Off
• Discounted Wellhub Membership
• Access to 3 Mental Health Applications
• One Medical Membership
• 8 Company-Paid for Therapy Sessions
• Free access to upskill through our Global Experiential Programs
• Excellent Birthing and Bonding Leave policies
• Sleep coach for post-partum and infant coaching
• Student and Partner focused half days every First Friday of the month

Company Overview