Note: The job is a remote job and is open to candidates in USA. Talencore is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are seeking a Channel Manager to own critical growth channels such as Paid Search and Affiliate Marketing, focusing on channel strategy, optimization, and partner performance to drive revenue growth.

Responsibilities

• Develop and execute paid search strategies across Google Ads and Microsoft Ads
• Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization
• Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations
• Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution
• Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing
• Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution
• Partner closely with analytics teams to ensure tracking accuracy and data integrity
• Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations
• Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets
• Contribute to broader acquisition planning and channel diversification initiatives

Skills

• 4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel management
• Hands-on experience with Google Ads and Microsoft Ads
• Experience managing affiliate marketing programs, partnerships, or lead generation channels
• Experience working with affiliate, partnership, referral, or aggregator-based acquisition channels. Familiarity with affiliate platforms such as Impact, Commission Junction, or similar
• Experience with value-based bidding strategies, including target ROAS and target CPA models
• Strong analytical skills and the ability to diagnose performance trends across campaigns and channels
• Experience using Google Analytics, GA4, or similar analytics platforms
• Familiarity with BI and reporting tools such as Looker is beneficial
• Ability to manage multiple stakeholders and business priorities simultaneously
• Strong written and verbal communication skills
• Experience in insurance, financial services, fintech, lead-generation businesses, or other high-CPC industries

Benefits

• 10% bonus
• Full benefits (see below)

Company Overview