Note: The job is a remote job and is open to candidates in USA. CoLab is an AI platform that helps mechanical engineering teams bring products to market faster. They are seeking a Senior Product Marketing Manager to translate company positioning and product strategy into effective launches and messaging, working closely with various teams to execute tactical plans and enhance customer engagement.

Responsibilities

• Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets
• Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts
• Partner with Product Management to understand the roadmap and own all launch logistics
• Partner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success Teams
• Own messaging and effectiveness for key website pages, including product, feature, and use case pages
• Build deep expertise in competitive solutions and support high-stakes competitive deals
• Contribute to ongoing product content between launches, not just at major release moments
• Review and elevate messaging across marketing, especially for technical or product-focused content

Skills

• 5-7+ years of total professional experience in B2B software or manufacturing, with 2+ years of experience in product marketing specifically
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
• Strong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadership
• A combination of strategic product marketing experience and hands-on tactical execution
• Ability to effectively engage with and influence internal and external stakeholders

Benefits

• Stock options
• Extended health and benefits package
• Unlimited paid vacation
• RRSP matching
• Flexible remote opportunities across North America
• Hybrid office hub in St. Johns, NL

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