• Drive strategic, cross-functional GTM programs spanning multiple product lines, enabling scalable multi-product selling motions and expansion into new verticals

• Redesign and optimize frontline workflows within Salesforce and related systems to reduce tech debt, eliminate redundancy, and improve funnel conversion and operational efficiency
• Partner closely with Sales, Marketing, Finance, and Systems Operations to align on go-to-market strategy, planning, and execution
• Lead stakeholder alignment and change management across the GTM organization, ensuring initiatives are clearly communicated, operationalized effectively, and adopted by frontline teams
• Deploy and scale AI-driven workflow solutions that improve frontline team productivity — embedding automation, intelligent insights, and tooling enhancements directly into day-to-day workflows to reduce friction and increase impact
• Build executive-ready analyses and KPI-driven recommendations that inform prioritization, performance tracking, and identification of high-leverage growth opportunities
• Partner with senior leadership to define priorities, track business performance, and identify scalable levers for growth