Google Ads ManagerJob at Internet Marketing Expert Group, Knoxville, TN.Senior SEM (Google Ads) Specialist PositionThis position requires senior-level Google Ads management experience.We seek a highly experienced Senior Search Engine Marketing (SEM) Specialist to manage our Google Ads and other pay-per-click (PPC) marketing initiatives. As a Senior SEM Specialist, you will collaborate closely with the SEO and Marketing teams to maximize ROI, drive traffic, and increase customer acquisition. Additionally, you will be responsible for managing our paid search budget and maintaining campaign efficiency.BenefitsFlexible work location: Knoxville or Sevierville, TN office and remote and hybrid available.Retirement (Simple, and we match up to 3%), Life Insurance, Health Insurance, Dental Insurance, Vision Insurance, Short Term Disability InsurancePrimary ResponsibilitiesDevelop, implement, and manage paid search campaigns on Google and other platformsExecute tests, collect and analyze data, and identify trends and insights for optimizationEnsure maximum ROI in paid search campaigns through data-driven analysis and decision-makingMonitor, report, and analyze website analytics, PPC initiatives, and campaignsManage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepanciesOptimize ad copy and landing pages for paid search engine marketing campaignsExpand and optimize keyword discovery and targeting strategiesResearch and analyze competitor advertising tactics and performancePrepare new ad copies, pause underperforming ads, and manage bidsContinuously monitor and track search activity, making necessary adjustments for optimal performanceConduct competitive analysis of websites, audience targeting, keyword selection, and budget recommendationsFocus on attracting quality traffic and optimizing campaigns for Click-Through-Rate (CTR) and conversionsUtilize various ad extensions and features to enhance ad performancePerform A/B split-testing for ads and landing pages, and monitor campaign performance dailyRequirementsProven senior-level experience managing successful PPC campaigns across Google, Facebook, and InstagramProficiency in performance marketing, conversion optimization, and online customer acquisitionUp-to-date knowledge of trends and best practices in search engine marketingIn-depth experience with bid management tools and website analytics tools (e.g., Google Analytics)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate testing methodsJoin our dynamic team and contribute to our company's growth by optimizing our search engine marketing strategies. If you have a passion for data-driven decision-making and a track record of success in the SEM field, we encourage you to apply today.#J-18808-Ljbffr