Job Description:

• Drive measurable behavior change by identifying, testing, and scaling high-value customer engagement opportunities aligned to business, product, and digital priorities
• Define customer-centric, data-driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics
• Design and map end-to-end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints
• Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings
• Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch
• Build trusted relationships with cross-functional partners to align strategy, remove obstacles, and accelerate impact
• Translate insights into action by applying learnings to improve current campaigns and inform future strategies
• Create clear internal documentation and communications that enable alignment, transparency, and shared learning
• Manage approvals efficiently while maintaining momentum and quality

Requirements:

• Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile)
• Experience in product marketing, customer relationship marketing, or a closely related discipline
• Hands-on experience designing and executing direct-to-consumer behavior change initiatives
• Strong written and verbal communication skills, with the ability to influence across levels and functions
• Experience working in Agile or rapid test-and-learn environments
• Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning
• Working knowledge of behavioral science principles and how they apply to customer engagement
• A collaborative, growth-oriented mindset with a proactive approach to problem solving
• Bachelor’s degree or equivalent practical experience (degree preferred, not required) preferred

Benefits:

• comprehensive range of benefits
• health-related benefits including medical, vision, dental, and well-being and behavioral health programs
• 401(k)
• company paid life insurance
• tuition reimbursement
• a minimum of 18 days of paid time off per year
• paid holidays