We scaled a DTC anti-aging skincare brand to $4M+ ARR in under a year. We built a brand women genuinely love and we're assembling the team to make it the category leader. Now we need someone to own the creative engine. This is not a "content creator" role. This is not a "social media manager" role. This is a Creative Strategist position at a high-growth, performance-driven beauty brand, and you'll own the ideas, angles, and briefs that directly feed $150K+/month in Meta ad spend. If you've never obsessed over hook rates, thumbstop ratios, or why one angle crushed at 4x ROAS while another flatlined — this isn't for you. If you have, keep reading. What You'll Own — UGC Ideation: Writing briefs and managing the full ideation-to-published-ad workflow. You'll decide the concepts, hooks, scripts, and visual direction for every piece of UGC content. — Static Ad Briefing: Writing conversion-focused briefs for our design team, every headline, subhead, visual callout, and CTA. You'll study what's winning, reverse-engineer why, and produce new concepts weekly. — Creative Strategy & Brand Direction: Trend scouting (Meta Ads Library, TikTok Creative Center, competitor libraries), building our creative calendar, and gradually shaping brand direction as you prove your instincts. — Performance Analysis: Reviewing ad performance data weekly, identifying winning patterns, killing underperformers early, and iterating based on real numbers, not gut feelings. Who You Are — 1–3+ years in DTC, e-commerce, or performance marketing (beauty, skincare, or CPG is a plus) — You understand performance marketing: awareness levels, sophistication stages, hook-body-CTA structure — You can show a portfolio of ads you briefed or created that actually ran on Meta, with performance context — You think in angles, not just aesthetics — you know the difference between a pretty ad and one that converts — You're fluent in the DTC creative ecosystem: Foreplay, TikTok Creative Center, Atria, Meta Ad Library — You're self-directed and thrive in fast-moving, high-growth environments, we don't micromanage — Experience in brand-building alongside performance marketing is a strong plus. We're building the category leader, not just running ads What Makes This Different You'll be Creative Strategist #1 at a brand actively scaling toward category leadership in non-invasive anti-aging. You'll have direct access to the founder, full visibility into performance data, and real creative ownership. Most "creative strategist" roles at agencies or large brands mean you're one of fifteen people touching a brief. Here, you own the brief. You own the pipeline. You own the results. You'll also work with AI-powered creative workflows — not because we expect you to be technical, but because we'll teach you to work alongside tools that make you faster, sharper, and more prolific than any creative strategist at a traditional brand. That's a career advantage you'll carry forever.

Compensation

Total Comp: $70–$100K+ all-in Base: $55–65K (depending on experience) Performance Bonuses: Quarterly, tied to creative win rate, output volume, and brand revenue milestones. Realistic upside of $15–25K/year for strong performers. You're getting early-stage equity-equivalent upside through performance bonuses without the lottery-ticket risk. This is a brand doing real revenue with real margins — your bonuses are funded by actual performance. To Apply Apply via LinkedIn and include the following in your application or cover letter:

• A link to 2–3 DTC ads you briefed or created (Meta preferred). Tell us the angle, why you chose it, and how it performed.
• A 2–3 sentence answer: What's the difference between a "brand" ad and a "performance" ad and why is that distinction mostly wrong?

No portfolio or specific answers = automatic pass. We're looking for people who take creative seriously enough to show their work. Apply To this Job