About the position

About the Role

We are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies — from awareness to conversion — ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ. You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday).

Responsibilities

• Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email).
• Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV.
• Prepare performance reports and share actionable insights with senior leadership to guide forecasting and strategic decisions.
• Manage relationships with internal stakeholders (eg. Subscription Strategy, Marketing Ops, Product, Audience) including pricing strategy, campaign setup and ongoing optimization.
• Conduct A/B and multivariate testing across landing pages and audience segments.

Requirements

• 5+ years of experience in performance or acquisition marketing, ideally within a subscription or DTC business model.
• Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred.
• Experience with web analytics and data visualization tools (GA4, Adobe, Looker, Tableau, etc.).
• Proven ability to analyze data, identify insights, and make strategic decisions.
• Strong project management and cross-functional collaboration skills.
• Excellent written and verbal communication abilities.

Nice-to-haves

• Experience with subscription or membership-based products is highly desirable.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program