VP of Marketing - CityBook Services, Full Time - US Hours The Role We’re hiring a Vice President of Marketing to build and lead a modern marketing function during a critical growth phase in a real estate and professional services environment, enhanced by technology. You will define how the company goes to market as it expands and rolls out new, tech-enabled offerings. This is a hands-on builder role—own strategy, execute key initiatives, and turn marketing into a measurable driver of pipeline and revenue. What You’ll Do Define positioning, messaging, and go-to-market strategy Build and manage the marketing foundation: brand, website, and tech stack Launch and scale demand generation across content, digital, and paid channels Own SEO and emerging AI-driven discoverability strategies Partner with Sales to drive pipeline creation, conversion, and enablement Develop scalable growth channels (partners, referrals, campaigns) Track performance through clear KPIs tied to the pipeline and ROI What You Bring 7+ years of B2B marketing experience, including leadership Proven success in building or scaling a marketing function Strong expertise in demand generation, content, and digital marketing Hands-on experience with CRM/marketing automation (e.g., HubSpot) Track record of driving measurable pipeline and revenue impact Comfortable operating in fast-paced, growth-oriented environments How You Work Hands-on and accountable – you execute, not just direct Data-driven – decisions tied to performance and ROI AI-enabled – leverage modern tools to move faster and smarter Builder mindset – thrive in creating and scaling from scratch Reporting Reports to CEO | Works closely with Sales and Operations Location: Flexible Why This Role Build marketing from the ground up Shape how new technology is brought to market Direct impact on growth, pipeline, and company trajectory