The American Academy of Pediatrics (AAP) is seeking a Social Media Content Specialist to create engaging video-based content for their social media accounts. The role involves coordinating with influencers, monitoring social media interactions, and analyzing performance metrics to enhance community engagement.

Responsibilities

• Draft social media content for posts with a primary focus on video content on Instagram, TikTok, and YouTube
• Coordinate with video production colleagues on scheduling, video filming logistics, and content management
• Assist supervisor in supporting relationships with AAP’s pediatrician influencers by coordinating videos, monitoring content to engage with, and planning additional activities such as Instagram takeovers and Q&A’s
• Actively monitor and moderate social media conversations to ensure a positive and respectful environment
• Support with the implementation of proactive and responsive communications by coordinating content with social media influencers that advance the strategic priorities of the department
• Identify trends and topics mentioned by the community and adapt content accordingly
• Create and edit simple graphics and videos using tools like Canva and CapCut
• Work with team members to strategize on ways to support growth and engagement through video content on various social media platforms
• Write and disseminate a newsletter for AAP pediatrician influencers
• Leverage proactive and reactive social media opportunities to advance accurate vaccine information
• Ensure brand voice and tone are maintained across all social media platforms
• Stay current with social media trends, algorithms, and best practices and recommend opportunities for enhancement to social media outreach and activities
• Track and analyze key metrics to measure the success of community management efforts
• Identify trends and insights to inform future strategies and initiatives
• Provide regular reports on community performance to stakeholders
• Attend team meetings and contribute to discussions on social media campaign strategies
• Perform other duties as assigned

Skills

• Bachelor's degree in communications, digital marketing, or related discipline or an equivalent combination of relevant education and work experience required
• At least one year related experience contributing to social media accounts, including the development, execution, and analysis of video-based social media content and use of tools and platforms to track and assess social media efficacy
• Must be able to develop creative and engaging content for various online platforms and varying audiences
• Manage multiple priorities simultaneously
• Respond quickly to time-sensitive matters
• Take initiative
• Work both independently and as part of a team
• Moderate conflict
• Collaborate effectively with various internal and external constituents
• Contribute to fostering an inclusive culture where everyone feels valued and respected
• Strong technical acumen essential with proficiency in MS Office, core social media platforms, and the ability to learn and apply new and trending technology platforms
• Excellent project management, organizational, diplomacy, interpersonal, analytical, and critical thinking skills required
• Some travel and evening/weekend work required, along with the need for flexibility in arranging work schedule to accommodate physicians' availability
• Experience using Canva, CapCut, or similar programs to create consistent and engaging visuals and editing videos for social media preferred
• Experience in digital marketing and working in a public relations firm or non-profit medical association a plus
• Experience with Canva, video editing tools, document collaboration platforms (e.g., SharePoint), and virtual meeting platforms (e.g., WebEx Teams) preferred

Benefits

• Healthcare and retirement savings plans
• Hybrid work environment of 40% of work time in the office per month
• A comprehensive benefits package

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