Job Description:

• Develop and execute a social strategy for our new smoking & hip hop culture brand on primarily Instagram & TikTok.
• Create and publish 9+ pieces of content daily, with a focus on high-performing, platform-native formats.
• Design your own posts in Photoshop and other creative tools.
• Monitor cultural conversations around hip-hop, smoking culture, and lifestyle, turning them into timely content.
• React quickly to breaking moments - sometimes nights and weekends.
• Collaborate with branded social and design teams to ensure quality output.
• Partner with the Short Form Video team to execute high-performing short-form video content.
• Use analytics tools (e.g., Instagram Insights, Measure Studio) to track performance and inform strategy.

Requirements:

• 3–4 years in social media, ideally in culture-driven media or brand accounts.
• Deep platform knowledge (Instagram, TikTok, X/Twitter, Facebook).
• Highly proactive, self-sufficient, and collaborative.
• Photoshop fluency (can independently create formatted content).
• Strong understanding of journalism guidelines & integrity.
• Deep knowledge of hip-hop and related lifestyle/culture.
• Proven track record running social media for a brand or media outlet.
• Ability to interpret social data to make content decisions.
• Agency experience, especially working with brand clients.
• Experience in the music or cannabis industries.

Benefits: