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Social Creative Lead – Real-Time & Reactive

Remote · France Full-time

Job Description:

  • Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up
  • Concept, create, and publish content quickly—often within hours, not days
  • Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required
  • Partner with social, brand, comms, and legal teams to move ideas from concept to live execution بسرعة and responsibly
  • Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold
  • Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate
  • Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction
  • Mentor team members on craft, taste, and decision-making in fast-moving environments

Requirements:

  • Significant experience creating real-time or reactive social content for brands or media platforms
  • A strong track record of work that tapped into culture and drove immediate engagement and conversation
  • Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments
  • Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance
  • Experience co-creating with creators, influencers, or talent in fast-moving environments
  • Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance
  • Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings
  • Strong creative instincts across writing, video, and visual storytelling
  • Excellent prioritization and decision-making skills under tight timelines
  • A collaborative, “yes, and” mindset with the ability to build on ideas in real time

Benefits:

  • Bonus
  • Equity
  • Benefits
  • Employee Travel Credits

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