Develop and execute comprehensive social media strategies tailored to the cosmetics industry, focusing on engagement, reach, and conversion. Identify, vet, and manage relationships with micro, mid-tier, and macro influencers in the beauty and lifestyle space. Create and manage influencer campaign briefs, contracts, deliverables, and performance tracking. Monitor and analyse social media KPIs (engagement rate, reach, CTR, conversion, ROI) using tools like Google Analytics, Meta Business Suite, and Hootsuite. Produce and curate high-quality, platform-optimized content (videos, reels, stories, carousels) that align with brand aesthetics and campaign goals. Stay ahead of emerging trends in digital marketing, social media algorithms, and beauty consumer behaviour. Collaborate with the creative team to develop compelling visual and written content for campaigns. Report regularly on campaign performance and provide actionable insights for optimization. Manage social media community engagement, including responding to comments, messages, and feedback in a timely and brand-appropriate manner. Support product launches and seasonal campaigns with targeted influencer and social media initiative.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 2–5 years of proven experience in digital marketing, with a strong focus on social media and influencer marketing within the beauty, cosmetics, or lifestyle industry. Demonstrated success in managing influencer campaigns, including negotiation, content oversight, and performance evaluation. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms. Strong understanding of Instagram, TikTok, YouTube Shorts, and Facebook content formats and best practices. Excellent written and verbal communication skills with a flair for creative storytelling. Ability to manage multiple campaigns simultaneously under tight deadlines. Data-driven mindset with the ability to interpret metrics and optimize strategies accordingly. Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite, CapCut) is a plus. Proven track record of increasing brand visibility, engagement, and sales through digital channels. Located in Ahmedabad or willing to work remotely with local presence for collaboration.