Note: The job is a remote job and is open to candidates in USA. ektello is partnering with a technology and media leader to find a Technical Project Manager (TPM) focused on Marketing Technology, Data Enablement, Analytics Implementation, and Mobile Attribution. The role involves leading the migration of product data to Google Analytics 4 (GA4) and ensuring proper mobile attribution tracking across client applications.

Responsibilities

• Lead migration of Yahoo product data from on-premise systems to Google Analytics 4 (GA4)
• Coordinate instrumentation across approximately five client products
• Ensure marketing tracking requirements are incorporated into event design and implementation
• Support implementation and governance of AppsFlyer across client mobile applications
• Partner with engineering teams to ensure proper mobile attribution tracking and event passing

Skills

• GA4 Migration & Instrumentation
• Lead migration of Yahoo product data from on-premise systems to Google Analytics 4 (GA4)
• Coordinate instrumentation across approximately five client products
• Ensure marketing tracking requirements are incorporated into event design and implementation
• GA4 migration experience is a hard requirement
• Support implementation and governance of AppsFlyer across client mobile applications
• Partner with engineering teams to ensure proper mobile attribution tracking and event passing
• Mobile attribution experience is considered the most pressing requirement
• 7+ years of relevant experience
• Technical Project Management experience
• GA4 implementation, migration, and instrumentation expertise
• Mobile attribution and AppsFlyer exposure
• Data warehouse knowledge: BigQuery, Snowflake, Looker
• Strong understanding of: Marketing attribution, Conversion tracking, Paid digital marketing ecosystems, Event tracking frameworks, Data governance and taxonomy management

Benefits

• This is a 12-month, remote, W2 contract opportunity that includes PTO and we offer medical and 401k benefit options.

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