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[Remote] Sr. Influencer Marketing Strategist

Remote · Kenya Full-time

Note: The job is a remote job and is open to candidates in USA. GTMfund is a company that operates the Statusphere platform, an influencer-marketing technology designed for enterprise brands. The Sr. Influencer Marketing Strategist will help clients maximize their micro-influencer marketing campaigns through strategic reporting, campaign execution, and competitive analysis, ensuring high performance and ROI.

Responsibilities

  • Build, launch, and manage influencer marketing campaigns within the Statusphere platform
  • Translate client briefs into campaign configurations, targeting criteria, deliverables, and platform requirements, ensuring accurate campaign setup within the platform
  • Ensure campaign setup accuracy and launch readiness by partnering with cross-functional teams prior to launch
  • Manage campaign updates, optimizations, and operational changes throughout the campaign lifecycle
  • Translate strategic concepts into practical messaging toolkits and enablement resources to be used across campaigns, sales, and marketing materials
  • Partner with Customer Success Managers to support successful campaign execution
  • Build compelling, client-facing presentations and narratives that clearly articulate campaign value
  • Develop campaign performance reports, supplemental analyses, and executive-ready summaries
  • Analyze campaign performance, creator performance, content trends, and engagement metrics
  • Synthesize campaign data into strategic narratives and actionable recommendations
  • Identify patterns across campaigns, creators, content themes, and audience engagement
  • Identify opportunities for testing, optimization, and program expansion
  • Support client business reviews with performance insights, strategic recommendations, and proactive reporting on campaign takeaways and findings
  • Monitor influencer marketing, social media, and consumer behavior trends
  • Research emerging creator, content, and platform opportunities
  • Conduct competitor and category analysis to identify best practices and opportunities for differentiation
  • Identify themes, messaging, content formats, and strategies that may improve future campaigns
  • Translate market intelligence into actionable recommendations for enterprise clients
  • Stay informed on industry trends and emerging technologies impacting creator marketing
  • Act as a strategic resource for Customer Success Managers and enterprise clients
  • Serve as a subject matter expert on influencer marketing best practices and creator trends
  • Help clients understand campaign performance and opportunities for improvement
  • Contribute to client retention, satisfaction, and growth through data-driven recommendations
  • Support managed service initiatives that strengthen client partnerships and business outcomes
  • Collaborate cross-functionally with Customer Success, Product, Operations, and Marketing teams to enhance the client experience

Skills

  • Strong understanding of influencer marketing, creator partnerships, and social media strategy
  • Ability to analyze performance data and translate findings into actionable recommendations
  • Experience working directly with clients and presenting strategic influencer campaign recommendations
  • Excellent written, verbal, and presentation skills
  • Strong project management and organizational abilities
  • Ability to balance multiple priorities in a fast-paced environment
  • Strong attention to detail and commitment to delivering high-quality client-facing work
  • Curiosity and passion for staying ahead of industry, creator, and consumer trends
  • Comfortable working cross-functionally with Customer Success, Operations, Product, and Marketing teams
  • 5-7 years of experience in influencer marketing, creator marketing, social media strategy, digital marketing, customer success, account management, or related fields
  • Experience managing influencer or creator campaigns from planning through reporting
  • Experience analyzing campaign performance and presenting insights to stakeholders
  • Experience working directly with clients in an agency, SaaS, marketing, or consulting environment
  • Experience with tools like HubSpot, Airtable, Gong, Notion, and Google Suite
  • Experience creating reports, recommendations, and strategic presentations
  • Enterprise client experience preferred
  • Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, Journalism, or a related field
  • Equivalent professional experience will be considered

Benefits

  • Competitive Compensation
  • Medical, Dental, and Vision insurance
  • Flexible Time Off FTO + paid holidays
  • 4% 401(k) match
  • Remote Work
  • Paid parental leave
  • Employee stock options
  • Opportunities for growth & leadership in a fast-growing company
  • Collaborative, innovative, positive, team-oriented culture

Company Overview

  • GTM Fund is an investment company that specializes in asset management, private equity, and venture capital services. It was founded in 2020, and is headquartered in Austin, Texas, USA, with a workforce of 2-10 employees. Its website is https://www.gtmfund.com/.
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