Note: The job is a remote job and is open to candidates in USA. Tekmetric is a leading platform for the automotive repair industry, dedicated to helping auto repair shops thrive. The Sr. Director of Product Marketing will own the positioning and commercialization of products, ensuring they are understood and adopted by shops, while also building a scalable product marketing function.

Responsibilities

• Own Positioning, Messaging, and Market Intelligence
• Lead Product Commercialization and Go-to-Market Orchestration
• Build the Product Marketing Function, Team, and System

Skills

• 10+ years of product marketing experience in B2B SaaS, with a track record of owning positioning, go-to-market strategy, and revenue enablement end to end. Vertical SaaS experience is a big plus
• Proven ability to operate as both a strategic leader and a hands-on executor – as comfortable facilitating a positioning workshop as writing a sales playbook or analyzing win-loss data
• Experience across both sales-led and product-led growth motions and the judgment to know which approach fits which product, segment, or stage of the customer journey
• Strong cross-functional leadership. You know how to build trust across product, sales, marketing, and customer success, and drive alignment without formal authority
• A commercial mindset. You think about your work in terms of pipeline, win rates, and revenue, not assets created or launches delivered
• Experience with pricing and packaging strategy in a multi-product SaaS environment
• Exceptional storytelling and communication skills. You can craft a narrative that makes the buyer the hero and make it hold up across every conversation, campaign, and channel
• Strong analytical skills and comfort with data. You use metrics to make decisions, not just report on them
• Curiosity about AI and how it is changing what product marketing can do. You are thinking about how to build a modern, scalable PMM function that uses technology to extend your team's reach
• Experience building in fast-moving, high-growth environments where the roadmap evolves and the market moves quickly

Benefits

• Enjoy the flexibility of remote work
• Competitive base salaries that reflect your value.
• Generous Paid Time Off, because we know you do your best work when you're well-rested.
• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
• Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
• Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
• After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
• Keep growing with support for continuing education - we’re invested in your development.

Company Overview