Note: The job is a remote job and is open to candidates in USA. Ahrefs is a company that empowers people to do their best work without micromanagement. They are seeking a Brand Social Media Specialist who will craft engaging and humorous content for their social media platforms, ensuring the brand's voice is reflected accurately while driving engagement and awareness.

Responsibilities

• Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit
• Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and humorous to insightful and straightforward
• Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve
• Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments
• Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact
• Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach
• Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives
• Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly

Skills

• Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours
• Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy
• A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication
• Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content
• Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight
• Experience working in the SaaS industry or with B2B tech brands
• Familiarity with Ahrefs' tools and the SEO/marketing landscape
• Skills in basic image/video creation or editing for social media

Company Overview