Note: The job is a remote job and is open to candidates in USA. My DTC Guy is a full-service DTC performance marketing agency focused on driving e-commerce revenue. They are seeking a Social Media Manager to lead their social media initiatives, focusing on customer acquisition, retention, and brand growth through innovative and performance-driven strategies.

Responsibilities

• Lead the development and execution of DTC-focused social media strategies aligned with customer acquisition, retention, and revenue goals
• Provide leadership, direction, and coaching to the social media team to ensure consistent, high-quality output
• Oversee content planning, creation, scheduling, and publishing across platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels
• Manage and optimize paid and organic social initiatives, tracking performance against DTC KPIs such as engagement, CTR, conversions, and ROAS
• Ensure brand consistency, strong storytelling, and high-quality community engagement across all social channels
• Coordinate the timely delivery of YouTube timestamps, WordPress content, and supporting creative assets
• Stay ahead of social and DTC trends, testing new formats, platforms, and growth strategies to improve reach and performance
• Collaborate closely with DTC managers, creatives, and marketing peers to align social strategies with broader campaigns and launches
• Drive accountability and workflow efficiency using Asana or other project management tools
• Lead team syncs, strategic planning sessions, and cross-functional meetings as needed

Skills

• 3+ years of proven leadership experience in social media management, preferably within a DTC brand, agency, or fast-paced growth environment
• Expertise in Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms
• Strong creative and strategic thinking skills with a track record of delivering measurable growth
• Demonstrated ability to manage, mentor, and lead a team to achieve ambitious goals
• Skilled in balancing multiple projects and deadlines while maintaining quality
• Excellent communication, problem-solving, and organizational skills
• Solid understanding of paid and organic social media, including campaign development, analytics, testing, and performance optimization tied to business outcomes
• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed
• 40 hours a week, 8 hours a day
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement
• Competitive salary base
• Permanent work-from-home setup

Benefits

• Permanent work-from-home setup
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement
• MAG School, weekly trainings, and a growth mindset baked into everything we do

Company Overview