Note: The job is a remote job and is open to candidates in USA. The Sage Group's Client is seeking a Social Media & Influencer Manager to enhance their social media presence and develop an influencer program. This role involves crafting content strategies, managing partnerships, and optimizing social media performance across various platforms.

Responsibilities

• Develop and execute a social media strategy across key platforms (LinkedIn, X, YouTube, etc.)
• Manage day-to-day execution of social media calendar and audience engagement
• Develop social plans for major product launches, events, and initiatives
• Own the LinkedIn newsletter as a key owned-media channel
• Lead a comprehensive influencer strategy:
• Lead an employee advocacy program that activates employees as authentic brand ambassadors
• Manage creator partnerships and external content collaborations
• Partner with executives to develop their thought leadership presence on social
• Collaborate with internal and external stakeholders to cultivate relationships with industry voices and analysts to amplify brand credibility
• Partner with cross-functional teams to identify social opportunities, including product marketing, campaigns, events, content, and creative teams
• Track, analyze, and report on performance metrics to optimize strategy and demonstrate impact
• Stay ahead of platform trends, algorithm changes, and emerging channels

Skills

• 5+ years experience managing social media or influencer marketing
• Deep working knowledge of social best practices across popular social media platforms
• Experience building or scaling influencer/advocacy programs from the ground up
• Exceptional writing skills and ability to craft compelling posts/campaigns for complex products
• Proficiency with tools, such as Figma, Photoshop, and Canva
• Strong relationship-building and stakeholder management skills — with executives, creators, and external partners
• Data-driven mindset with fluency in social analytics tools
• Ability to adapt and flex as priorities evolve. Things move fast here!
• Portfolio required
• Bonus: Basic Video editing

Company Overview