Note: The job is a remote job and is open to candidates in USA. Penn Foster Group is transforming online learning to help learners achieve long-term success. They are seeking a Senior Paid Media Specialist to lead and scale digital acquisition strategies across various platforms, focusing on measurable revenue growth and performance optimization.

Responsibilities

• Own end-to-end strategy, execution, and optimization of paid media campaigns across social, programmatic and emerging platforms
• Translate revenue and enrollment goals into scalable acquisition strategies aligned to CPA, ROAS, and CAC targets
• Manage and optimize multi-channel budgets with full accountability for performance outcomes
• Develop and execute structured testing roadmaps across creative, audience targeting, bidding strategies, and landing pages
• Identify scaling opportunities while maintaining efficiency and mitigating channel risk
• Analyze funnel performance and provide actionable insights to improve conversion rates and overall acquisition efficiency
• Build and maintain clear, performance-driven reporting; deliver weekly and monthly insights to the Senior Manager of Growth Marketing
• Partner cross-functionally with Creative, Analytics, and Product teams to align messaging, optimize user journeys, and improve campaign performance
• Leverage platform insights, beta opportunities, and industry trends to drive innovation within the paid channel mix
• Ensure proper tracking, attribution alignment, and campaign measurement integrity
• Continuously evaluate new platforms, audience strategies, and buying methods to diversify and strengthen acquisition efforts
• Operate with a high degree of autonomy in daily bid management, budget allocation, and optimization decisions
• Communicate performance clearly and persuasively, delivering strong presentations, dashboards, and storytelling for stakeholders, translating results into actionable recommendations and next steps
• Demonstrate strong growth instincts and industry awareness, staying current on channel trends, privacy/measurement updates

Skills

• 3+ years of proven experience managing social and programmatic media platforms
• Excellent written and verbal communication skills, with a keen eye for detail
• Proficiency in using social media management tools and analytics platforms
• Ability to work independently and as part of a team
• Strong analytical and problem-solving skills with meticulous attention to detail
• Knowledge of current social media trends and emerging platforms
• Deep understanding of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget management
• Bachelor's degree in Marketing, Communications, or a related field (preferred)
• U.S. Work Location Requirement: All employees must reside in and perform work within the United States
• Willingness and ability to travel as needed for team meetings, company events, conferences, summits, etc
• Ability to be on camera during meetings unless extenuating circumstances apply
• Employment with Penn Foster Group is contingent upon successfully completing applicable pre-employment screening requirements
• All hires must complete employment eligibility verification in compliance with federal law
• Bachelor's degree in Marketing, Communications, or a related field

Benefits

• Medical
• Dental
• Vision
• Flexible spending
• Generous paid time off
• Sponsored volunteer opportunities
• A 401K with a company match
• Free access to our online programs

Company Overview