Note: The job is a remote job and is open to candidates in USA. Choice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Senior Director of Field Sales. This role is responsible for building and leading a market-based sales organization, developing strategies to drive revenue growth, and fostering relationships with hotel operators to enhance business performance.

Responsibilities

• Develop and execute a comprehensive market sales strategy aligned with brand and company objectives
• Identify, prioritize, and penetrate key mid-market segments and accounts to drive revenue growth
• Build and lead a high-performing, field-based sales organization, including hiring, onboarding, and talent development
• Establish clear performance expectations, accountability standards, and workforce plans to achieve sales targets
• Lead account planning and ensure disciplined use of CRM tools to drive pipeline development and conversion
• Build and maintain strategic relationships with corporate, regional, and local decision-makers
• Partner closely with hotel General Managers and property teams to align sales priorities and maximize market performance
• Monitor industry trends, customer needs, and competitor activity to refine strategies and optimize outcomes
• Manage and report on key performance metrics, including revenue growth, market share, and account development
• Collaborate cross-functionally and contribute to broader organizational sales initiatives and strategy

Skills

• 7–10+ years of progressive sales experience, preferably within hospitality or a related industry
• 3–5+ years of leadership experience managing field-based or distributed sales teams
• Demonstrated success driving revenue growth and executing complex sales strategies
• Proficiency with CRM tools (e.g., Salesforce) and sales analytics platforms
• Strong understanding of hotel sales, distribution channels, and market dynamics
• Experience with pipeline management, forecasting, and data-driven decision making
• Strategic thinking with strong market insight
• Proven ability to build, lead, and develop high-performing teams
• Relationship-driven sales leadership and stakeholder management
• Results-oriented with strong execution discipline
• Cross-functional collaboration and influence
• Bachelor's degree in Business, Hospitality, or related field or equivalent combination of education and work experience
• Advanced degree preferred

Benefits

• Annual bonus based on the terms of Choice's Management Incentive Plan (MIP)
• Annual awards of Choice Hotels International common stock through Choice’s Long-Term Incentive Plan (LTI Plan)
• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

Company Overview