Note: The job is a remote job and is open to candidates in USA. Aditi Consulting is seeking a Salesforce Data Cloud & Marketing Cloud Operational Specialist to support enterprise member engagement and personalization initiatives. The main responsibilities include building and activating audience segments within Salesforce Data Cloud and configuring data structures within Salesforce Marketing Cloud Engagement.

Responsibilities

• Work with Product Management, Digital Strategy, and Marketing stakeholders to translate business engagement requirements into Data Cloud segment definitions — including audience criteria, exclusion logic, frequency rules, and activation targets
• Build, test, and activate audience segments in Salesforce Data Cloud using segmentation canvas, calculated insights, computed traits, and identity-resolved profiles
• Configure and maintain SFMC data extensions — including schema design, primary key definitions, relationships, and retention policies — to receive activated segments from Data Cloud
• Design, implement, and maintain Automation Studio workflows (SQL queries, filter activities, import/export activities, data extracts) to transform, enrich, and stage segment data for campaign execution in Journey Builder and Email Studio
• Monitor and troubleshoot segment activation pipelines between Data Cloud and MCE — identifying and resolving data sync failures, record count discrepancies, identity resolution mismatches, and activation delays
• Perform end-to-end QA of segment outputs — validating audience counts, data accuracy, suppression logic, consent enforcement, and de-duplication prior to campaign deployment
• Maintain segment taxonomy, naming conventions, and lifecycle governance to ensure auditability, reuse, and reduction of duplicative audiences across business units
• Support data model maintenance within Data Cloud — including monitoring data lake objects (DLOs), data model objects (DMOs), identity resolution rulesets, and relationship configurations
• Document and maintain runbooks, SOPs, and QA checklists for all segment build and activation processes
• Test new segment configurations and data extension structures in sandbox environments, correct errors, validate against acceptance criteria, and promote to production following IT change control standards

Skills

• Bachelor's degree in a technical field such as computer science, information systems, data analytics, or related field required
• 2-4 years hands-on experience with Salesforce Marketing Cloud Engagement (data extensions, Automation Studio, SQL, Email Studio) required
• 1-2 years hands-on experience with Salesforce Data Cloud / CDP (segmentation, activation, identity resolution) required
• Experience in healthcare, health insurance, or regulated industries strongly preferred
• Salesforce certifications (Marketing Cloud Email Specialist, Data Cloud Consultant, or equivalent) strongly preferred

Benefits

• Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law.
• Full-time employees are eligible to select from different benefits packages.
• Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match,  life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus.
• Sick leave and mobile phone reimbursement provided based on state or local law.

Company Overview

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