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[Remote] Retention Marketing Account Manager

Remote · Germany Full-time

Note: The job is a remote job and is open to candidates in USA. Zen Den is a fast-growing startup seeking a Retention Marketing Account Manager who’s excited to make an impact and grow with them. This role involves managing email, SMS, and loyalty campaigns for cannabis clients and plays a key role in shaping retention marketing as a service.

Responsibilities

  • Develop and execute retention marketing strategies across email, SMS, and loyalty platforms for cannabis retail clients
  • Create, implement, and manage automated and custom weekly marketing campaigns
  • Collaborate with clients to gather assets, campaign briefs, requirements, and feedback in weekly meetings
  • Design and optimize campaign templates for performance and engagement
  • Track, analyze, and report on campaign performance metrics, using data to inform strategy
  • Ensure campaigns align with clients’ brand voice and goals
  • Work cross-functionally with internal marketing teams to ensure cohesive campaign integration
  • Stay current with retention marketing trends and best practices, particularly within the cannabis retail space
  • Help build out internal processes and documentation to scale retention marketing efforts

Skills

  • 2+ years of experience in email, SMS, or loyalty marketing, ideally in an agency or startup environment
  • Strong client-facing communication skills — you're organized, clear, and empathetic
  • Hands-on experience with retention tools like Alpine IQ, Klaviyo, Mailchimp, Happy Cabbage, or similar
  • Ability to balance big-picture thinking with detailed execution
  • A self-starter mindset with a desire to lead and grow with a team
  • Familiarity with the cannabis industry is a plus, but not required

Benefits

  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Vision insurance

Company Overview

  • Zen Den HR is a Fractional HR and People Ops Partner built specifically for Cannabis and Psychedelics Operators. It was founded in 2023, and is headquartered in Boston, MA, US, with a workforce of 2-10 employees. Its website is https://www.hrzenden.com.
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