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[Remote] Retention Manager / Lifecycle Marketing Manager

Remote · Colombia Full-time

Note: The job is a remote job and is open to candidates in USA. STERRY is a unique Growth Marketing Agency that has significantly contributed to crowdfunding and e-commerce success. They are seeking a Retention Manager who specializes in email marketing to develop strategies that enhance customer engagement and retention.

Responsibilities

  • Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value
  • Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys
  • Segment audiences and personalize messaging based on customer behavior and lifecycle stage
  • Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn
  • Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys
  • Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients
  • Stay ahead of email marketing trends, deliverability best practices, and CRM innovations

Skills

  • 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing
  • Proven experience managing and optimizing automated email campaigns
  • Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools
  • Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies
  • Analytical mindset with the ability to interpret campaign data and translate insights into action
  • Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment
  • Experience working with e-commerce, SaaS, or digital-first brands is a plus

Benefits

  • Fully remote position with flexible working hours
  • Global Impact: See your designs come to life across major international markets
  • Growth and development within a collaborative, innovative team
  • A culture that values creativity, precision, and measurable results

Company Overview

  • STERRY is a Growth Marketing Agency focused on Crowdfunding, Advertising, PR & Creatives Solutions. It was founded in 2018, and is headquartered in Hong Kong, HK, with a workforce of 51-200 employees. Its website is http://www.sterry.io.
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