Note: The job is a remote job and is open to candidates in USA. American Tire Distributors is the nation's premier tire distributor, providing a coast-to-coast distribution network. The Retail Marketing Specialist will recommend marketing and media tactics, manage dealer Ad Agreements, and maintain customers' advertising budgets and co-op accruals.

Responsibilities

• Act as the first call resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements
• Allocate annual and monthly budgets across marketing tactics/vendors for an optimal marketing mix within the approved budget
• Collaborate with the Marketing team to purchase media, resolving terms and conditions
• Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media
• Demonstrate the value of each media plan through reach, frequency, and gross impressions
• Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services
• Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions
• Perform regular audits of actual media performance vs. projected ratings
• Provide team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives
• Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market
• Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies

Skills

• Bachelor's degree
• 2 years of related experience preferred

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