Note: The job is a remote job and is open to candidates in USA. Multimedia Solutions is seeking a Prompt Engineer & Digital Marketing Analyst to join their growing team. This role involves designing, optimizing, and analyzing AI chatbot experiences while supporting digital marketing performance reporting for clients across various sectors.

Responsibilities

• Serve as an internal subject matter expert on AI-powered chat, large language models, and prompt engineering best practices
• Develop, test, and refine prompts, system instructions, and conversational flows for client-facing chatbots
• Analyze chatbot transcripts, search intents, failure points, and user satisfaction trends to continuously improve performance
• Create and maintain detailed chatbot personas aligned with brand voice, regulatory constraints, and customer journey needs
• Collaborate with UX, development, and marketing teams to evolve AI features that support conversions, customer support, and product discovery
• Ensure chatbot responses are accurate, compliant, human-sounding, and optimized for clarity
• Support ongoing updates to digital marketing dashboards using Looker Studio or similar BI platforms
• Analyze data across SEO, SEM, paid social, display, email, and website performance to uncover trends and optimization opportunities
• Present findings and actionable insights to clients in a clear, professional, narrative-driven format
• Work closely with campaign strategists to ensure alignment between chatbot analytics and overall digital marketing KPIs
• Contribute to forecasting, benchmarking, and performance modeling
• Identify themes and intent patterns emerging from AI search, chatbot logs, and organic/paid search data
• Provide recommendations that improve visibility, conversion paths, and content strategy
• Assist with keyword strategy, content optimization, and SEO/SEM reporting
• Translate analytical insights into conversational updates, new prompts, FAQ refinements, and stronger customer journeys
• Support copy development as needed for chatbot training data, landing pages, microsites, and digital campaigns
• Participate in creative brainstorming for clients and prospects on how AI can enhance digital experiences
• Participate in client presentations, reporting discussions, and strategic planning sessions
• Offer emerging insights on AI, zero-click search, generative engine optimization (GEO), and evolving digital behavior
• Help identify new AI-driven business opportunities and contribute to new business development initiatives Skills
• 4-year college degree from an accredited university
• 2+ years of experience in digital marketing, analytics, AI, or related discipline
• Understanding of SEO, SEM, paid media fundamentals, and web analytics (careerzynith Analytics, Looker Studio, etc.)
• Strong analytical and problem-solving abilities; comfortable interpreting complex data and turning it into insights
• Excellent writing skills, able to craft clear, concise prompts and articulate findings effectively
• Creative mindset with curiosity for how people interact with AI and digital experiences
• Strong command of English, including grammar, tone, and brand voice adaptation
• Ability to collaborate across departments and manage multiple projects simultaneously
• Proficient in MS Office; experience with Looker Studio or similar data visualization tools is required
• Self-motivated, detail-oriented, and enthusiastic about emerging AI technologies
• Familiarity with prompt engineering, LLM tools, chatbot platforms, or conversational design Company Overview
• Multimedia Solutions specializes in website design and development, digital marketing and social media strategies, and app development. It was founded in 1992, and is headquartered in Edgewater, New Jersey, USA, with a workforce of 11-50 employees. Its website is

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