Note: The job is a remote job and is open to candidates in USA. Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. They are seeking a Product Marketing Manager II to support messaging, go-to-market strategy, and content programs that drive adoption across their product portfolios, integrating modern AI tools to enhance marketing practices.

Responsibilities

• Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints
• Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications
• Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language
• Maintain a library of evergreen assets—such as FAQs, value propositions, and app store creative—to improve product understanding and reduce trust barriers
• Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables
• Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption

Skills

• 5+ years of product marketing experience, with a track record of supporting product launches
• Strong communication and storytelling skills, with the ability to translate technical features into clear customer value
• Proficiency in using AI tools to support messaging development, content creation, or research synthesis
• Proven ability to synthesize customer insights into actionable marketing recommendations
• Experience developing customer-facing marketing assets and supporting evergreen content systems
• Ability to collaborate effectively across diverse teams in a fast-paced, regulated environment
• Hunger to deliver game-changing products
• Exceptional drive and precision in delivery
• A belief that your work is tied to your life's mission
• Optimistic about the potential of societal change
• Consumer, fintech, or subscription experience preferred

Benefits

• Competitive salary and stock options
• A comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
• Roots Leadership Program for Emerging Leaders
• Community week onsite gatherings and various virtual events
• Talented and motivated team members who care deeply about one another, our mission, and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

Company Overview