Note: The job is a remote job and is open to candidates in USA. ICON plc is a world-leading healthcare intelligence and clinical research organization. They are seeking a Digital Media Buyer to join their Patient Recruitment Solutions digital team, responsible for deploying, optimizing, and reporting on digital advertising campaigns to support patient recruitment for clinical studies.

Responsibilities

• Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels
• Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)
• Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
• Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
• Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
• Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
• Liaise with media agencies and external vendors to support patient recruitment initiatives

Skills

• 3-5+ years digital campaign set up & management experience
• Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
• Strong written and verbal communication skills
• Experience with Microsoft Office Suite, specifically with PowerPoint
• Bachelors degree
• Experience in clinical trials and drug development space

Benefits

• Various annual leave entitlements
• A range of health insurance offerings to suit you and your family’s needs.
• Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.
• Global Employee Assistance Programme, LifeWorks, offering 24-hour access to a global network of over 80,000 independent specialized professionals who are there to support you and your family’s well-being.
• Life assurance
• Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidized travel passes, health assessments, among others.

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