Note: The job is a remote job and is open to candidates in USA. Aspire is the world’s first word-of-mouth commerce platform that leverages brand ambassadors and influencers to accelerate marketing results. The Paid Media Strategist will develop and execute paid influencer strategies to drive performance and support sales conversations across campaigns.

Responsibilities

• Lead paid influencer creative strategy across campaigns, including identifying the strongest content angles, hooks, formats, and testing opportunities based on client goals, platform best practices, and performance data
• Develop paid ad strategies that connect creative, audience targeting, budget allocation, campaign structure, and optimization plans into one clear recommendation for clients
• Partner with Sales, Strategy, and Client Services to support new business opportunities, helping shape paid media recommendations that strengthen proposals and help win deals
• Build client-facing materials and proposals that make paid media strategy clear, including budget allocations, targeting strategies, and flight schedules
• Educate clients on paid media strategy and campaign structure to ensure alignment
• Set up and manage campaigns end-to-end, including structure, targeting, creative deployment, and optimization
• Analyze and report on performance data, translating metrics like CPM, CPC, CTR, ROAS, and attribution into clear, actionable insights for clients
• Collaborate with campaign and account teams to align paid strategy with organic influencer content calendars
• Recommend creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on platform best practices and campaign goals

Skills

• Strong strategic background in paid social and creator/influencer content, with the ability to develop creative and ad strategies that drive measurable performance
• Proven ability to evaluate influencer content through a paid media lens, identifying what will perform, what needs to be optimized, and how to turn creator assets into effective paid ads
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager (specifically whitelisting, allowlisting, and conversion-focused campaigns)
• Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients
• Self-directed and proactive, with the ability to context-switch across multiple accounts and manage budgets effectively
• Comfortable owning client relationships, leading strategy conversations, and presenting recommendations directly to stakeholders
• Agency background in paid media (influencer or creator marketing agency experience is a strong plus)
• Familiarity with social commerce is a bonus

Company Overview