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Remote | Marketing Strategy & Campaign Expert — $65–$95/hour

Remote · Ghana Full-time

About the position We are sharing a specialised part-time consulting opportunity for professionals experienced in marketing strategy, digital marketing, campaign management, market research, analytics, content strategy, branding, and structured marketing workflow review. This role supports current and upcoming remote consulting opportunities focused on marketing campaign evaluation, content strategy review, market research analysis, brand positioning, marketing analytics, and high-quality project execution. Selected professionals will apply their marketing expertise to review realistic marketing scenarios, evaluate campaign and content outputs, prepare structured written feedback, and support accurate, evidence-based marketing workflow tasks.

Responsibilities

  • Review marketing materials involving digital campaigns, channel strategy, audience targeting, campaign planning, and performance analysis.
  • Evaluate campaign outputs for clarity, strategic alignment, audience fit, messaging quality, and practical marketing judgment.
  • Support structured review of paid media briefs, lifecycle campaigns, email sequences, landing page concepts, social content, and promotional materials.
  • Identify missing context, weak positioning, unclear audience logic, and expected campaign review outcomes.
  • Review scenarios involving market research, competitor analysis, customer insights, segmentation, positioning, and marketing analytics.
  • Evaluate marketing recommendations against source data, campaign goals, customer behavior, brand objectives, and documented review criteria.
  • Support structured review of research summaries, analytics reports, campaign readouts, customer personas, and strategic marketing plans.
  • Prepare clear written feedback based on source materials and verifiable criteria.
  • Review marketing outputs involving content strategy, brand messaging, editorial planning, PR materials, product positioning, and customer-facing communications.
  • Evaluate materials for tone, consistency, brand alignment, message clarity, and usefulness to the intended audience.
  • Provide structured feedback on marketing quality, strategic reasoning, and execution readiness.
  • Maintain accuracy, consistency, and professional judgment across submitted work.

Requirements

  • Professional experience in marketing, digital marketing, campaign management, content strategy, branding, market research, marketing analytics, growth marketing, or related roles.
  • Background in one or more areas such as campaign planning, performance marketing, lifecycle marketing, content marketing, brand strategy, customer research, or marketing communications.
  • Familiarity with workflows involving campaign briefs, audience segmentation, content calendars, analytics reports, positioning work, and channel performance review.
  • Comfort reading and preparing marketing artifacts such as campaign plans, research summaries, creative briefs, social content, email copy, brand messaging, and performance reports.
  • Strong written communication skills.
  • Ability to work independently in a remote, project-based environment.

Nice-to-haves

  • Experience in SaaS, consumer brands, agencies, startups, B2B marketing, product marketing, growth teams, or brand strategy environments.
  • Familiarity with Google Analytics, HubSpot, Marketo, Salesforce, Meta Ads, Google Ads, SEO tools, email platforms, CRM systems, or social analytics tools.
  • Experience preparing or reviewing campaign briefs, brand guidelines, market research reports, content calendars, landing pages, lifecycle emails, or performance dashboards.
  • Strong attention to detail in content-heavy, brand-sensitive, and analytics-informed marketing work.

Benefits

  • Competitive hourly compensation
  • Flexible scheduling
  • Weekly payments via Stripe or Wise

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