Note: The job is a remote job and is open to candidates in USA. MSA - The Safety Company is a purpose-driven organization committed to innovation and technology in order to protect people and assets globally. They are seeking a Marketing Operations Specialist II who will support and optimize digital marketing efforts, manage marketing technology, and enhance operational efficiency across campaigns.

Responsibilities

• The Marketing Operations Specialist II supports and maintains the systems, tools, and processes that underpin MSA’s digital marketing efforts
• This role plans, builds, and optimizes digital campaigns and foundational programs within the regional Marketo instance, ensuring alignment with global standards and best practices
• At this level, the specialist demonstrates deeper technical expertise across the marketing tech stack, understands data flows between systems, and contributes recommendations to improve foundational programs, campaign performance, and operational efficiency
• This is an individual contributor role that reports into the global marketing operations function and regional marketing leadership
• While it has no direct reports, the specialist is expected to positively influence team members and internal stakeholders on marketing automation best practices and contribute to documentation and enablement efforts
• Troubleshoot and QA campaigns, workflows, data issues, and other key marketing operations functions
• Identify inefficiencies in processes and workflows and contribute to designing improved solutions
• Provide recommendations to optimize email and nurturing campaigns based on performance insights
• Ensure continual enhancements of marketing operations efforts across the region
• Oversee marketing technology throughout the funnel - from campaign to lead to sales - with strong understanding of all foundational Marketo programs
• Build and manage Captello event forms that accurately map to Marketo, ensuring clean data flow, compliance alignment, and seamless integration with downstream workflows
• Maintain UTM governance and ensure accurate routing into channel programs to support attribution and reporting
• Ensure accurate SFDC campaign association, member status alignment, and influence tracking through proper program structure and data flow
• Partner with regional marketers, Sales Operations, and global MOps to ensure alignment on campaign strategy, data requirements, and operational execution

Skills

• Minimum 6 years' experience in marketing
• Minimum 3 years' hands‑on experience with marketing automation platforms with Marketo
• Deep understanding of marketing automation strategy, campaign creation, and program execution
• Demonstrated ability to perform QA on campaigns, data flows, and integrations to identify root causes and recommend solutions
• Experience analyzing campaign performance and recommending optimization strategies for email, nurtures, segmentation, and user flows
• Experience contributing to and upholding operational governance, including naming conventions, documentation, and compliance standards
• Experience collaborating with global or cross‑functional teams to align on processes, standards, and campaign requirements
• Strong time‑management skills with the ability to prioritize multiple projects simultaneously
• Clear, effective communication skills to align with internal stakeholders on campaign requirements, timelines, and deliverables
• Bachelor's in Marketing, Communications, or a related field
• Working with CRM and martech integrations (e.g., Salesforce, Captello) and understanding how data flows between systems
• Understanding of CAN-SPAM, GDPR, and related compliance requirements
• HTML or CSS knowledge
• Marketo Certified Associate

Company Overview