Note: The job is a remote job and is open to candidates in USA. Walters Hospitality is a growing portfolio of wedding and event venues dedicated to making life's most important celebrations feel effortless and unforgettable. They are seeking a Social & Content Lead to oversee social strategy, editorial content, and community engagement across their venues and brands, ensuring a distinct social voice and effective content calendar. This role involves both strategy and execution, requiring a blend of creativity and analytical skills.

Responsibilities

• Own the Voice: Develop and protect a distinct Walters social voice — warm, romantic, current, and impossible to mistake for anyone else
• Run the Engine: Drive the content calendar across brands, venues, and channels; build content pillars tied to booking seasons and milestones; and stand up the capture system our field teams run, from shot lists to standards
• Live in the Community: Lead day-to-day publishing across Instagram, TikTok, and Pinterest, and treat every comment and DM with the care of a front-desk welcome
• Make Scroll-Stopping Content: Script, storyboard, direct, and edit the short-form video and other high-engagement formats that couples actually stop for
• Grow Owned Media: Build our editorial channels — blog, newsletter, and beyond — with real-wedding features that read like a beloved publication, not an ad
• Build Partnerships & Earn Press: Team up with vendors, planners, photographers, creators, and tastemakers on activations and campaigns, and create the PR-worthy moments worth earning press, citations, and brand mentions
• Prove It: Measure reach, engagement, and influence, tie them to brand and business outcomes, and report what's working, what's next, and why

Skills

• 5+ years running performance-oriented social, ideally across multiple accounts, locations, or brands in a B2C world
• A distinctive writer with aesthetic taste and a sharp editorial instinct; editorial or publishing experience is a major plus
• A creative eye and a creator's skillset — you're plugged into culture and intuitively know what will make people stop, feel, and share
• Comfortable hosting and on-screen, with the charisma and authenticity to carry the brand — plus the basics of framing, mobile lighting, and audio
• Native fluency across Instagram, TikTok, and Pinterest, and a habit of being early to trends rather than chasing them
• Working knowledge of SEO and emerging AI-driven discovery, comfortable living in analytics and reporting, and eager to use AI to scale without losing the human touch
• Fluent in tools like Canva, CapCut, Premiere, Later, Sprout Social, HubSpot, and native app editors
• Genuine passion for weddings, hospitality, and events — bonus points for bridal or hospitality-adjacent experience in a multi-location or multi-brand setting

Benefits

• Annual or quarterly bonus
• Team performance incentives, including educational opportunities, bonuses, and team outings
• 85% Employer-Subsidized Medical Insurance, plus Dental & Vision coverage
• Unlimited PTO
• Device & Phone Stipend
• 401(k) with 4% Company Match

Company Overview