Note: The job is a remote job and is open to candidates in USA. Blue Cross NC is a healthcare organization that focuses on member engagement and support. The Manager, Member Marketing & Sales Support is responsible for planning and executing marketing programs aimed at improving member onboarding, engagement, and retention, while also providing marketing support for sales and distribution partners.

Responsibilities

• Execute onboarding and re-onboarding programs that improve early engagement and reduce churn risk
• Manage lifecycle communications supporting engagement, satisfaction, and retention
• Identify friction points in member journeys and deploy targeted interventions
• Execute marketing support for healthcare programs and plan management initiatives
• Translate clinical intent into consumer-friendly messaging
• Ensure compliance and accuracy across all materials
• Partner with Sales teams to deliver campaigns, assets, and enablement materials
• Support go-to-market launches and readiness activities
• Track KPIs and campaign performance
• Apply test-and-learn optimization approaches

Skills

• Bachelor's degree or advanced degree (where required)
• 8+ years of experience in a related field
• In lieu of degree, 10+ years of experience in a related field

Benefits

• Annual Incentive Bonus*
• 401(k) with employer match
• Paid Time Off (PTO)
• Competitive health benefits and wellness programs
• Medical, dental, and vision coverage along with numerous health and wellness programs
• Parental leave and support plus adoption and surrogacy assistance
• Career development programs and tuition reimbursement for continued education
• 401k match including an annual company contribution

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