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[Remote] Head of Storytelling and Content

Remote · Poland Full-time

Note: The job is a remote job and is open to candidates in USA. Alpaca Health is a company that empowers clinicians to become entrepreneurs in autism care by providing AI-powered software and comprehensive support. They are seeking a Head of Storytelling and Content to create compelling narratives and manage content strategies that enhance their brand and growth in the healthcare sector.

Responsibilities

  • Own Alpaca's content strategy across video, social, web, email, and educational channels
  • Produce and oversee short-form video content for platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts
  • Develop long-form video content including documentaries, case studies, interviews, and educational series
  • Create static social media content, graphics, carousels, and visual storytelling assets
  • Build repeatable content systems that allow Alpaca to consistently publish high-quality content at scale
  • Develop webinars, workshops, and CEU content for providers and practice owners
  • Work with clinical and operational teams to transform expertise into engaging educational experiences
  • Create content that helps providers start, grow, and operate successful practices
  • Build content libraries that continue generating value long after publication
  • Define and evolve Alpaca's voice, messaging, and storytelling framework
  • Capture and share stories from providers, families, employees, and partners
  • Ensure consistency across all public-facing communications
  • Translate complex operational and clinical topics into clear, compelling narratives
  • Build scalable content production workflows using AI and automation
  • Manage content calendars, publishing schedules, freelancers, agencies, and contractors
  • Track content performance and continuously improve reach, engagement, and conversion
  • Create systems that turn one piece of content into dozens of assets across channels

Skills

  • You are an experienced video storyteller
  • You understand narrative structure across short-form and long-form video and know how to create content that captures attention and moves people to action
  • You are relentlessly hard-working
  • You move with urgency, thrive in high-accountability environments, and are willing to outwork the competition to build something meaningful
  • You've built content engines from scratch
  • You've experimented across formats, channels, and distribution strategies to figure out what works
  • You've built or significantly scaled a content operation before and know how to increase output, quality, and impact
  • You're equally comfortable leading and doing
  • You can hire, manage, and develop talent, but you're also willing to roll up your sleeves and create
  • You lead by example and raise the bar through your own work
  • You understand how content drives growth
  • You know how to connect storytelling to real business outcomes, using content to drive awareness, trust, recruiting, partnerships, pipeline, and revenue
  • You have exceptional editorial judgment
  • You're a strong writer, editor, and storyteller with high standards for quality and a clear sense of what great content looks like

Benefits

  • Strong compensation package
  • Competitive salary
  • Meaningful equity
  • Health benefits
  • Flexible PTO
  • Dinner when working late

Company Overview

  • Alpaca Health offers tech and admin support for ABA practices, focusing on automation and insurance reimbursement. It was founded in 2024, and is headquartered in Brooklyn, New York, USA, with a workforce of 2-10 employees. Its website is https://alpacahealth.io.
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