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[Remote] Head of Product Marketing

Remote · Poland Full-time

Note: The job is a remote job and is open to candidates in USA. Scout Global is a fast-growing AI security company seeking a highly experienced Head of Product Marketing. This foundational role is responsible for building and leading the Product Marketing function, defining positioning, shaping go-to-market strategy, and translating complex AI capabilities into customer value.

Responsibilities

  • Establish the product marketing discipline, processes, and operating cadence from scratch
  • Define positioning, messaging, and value propositions across products and customer segments
  • Develop the company’s product narrative and category story
  • Create and maintain core messaging frameworks and competitive differentiation
  • Lead go-to-market planning and execution for product launches and feature releases
  • Partner with Product, Sales, and Leadership to align roadmap with market opportunities
  • Define target personas, use cases, and buying journeys
  • Drive adoption, pipeline generation, and product usage through strategic campaigns
  • Convert complex AI and security functionality into clear, differentiated messaging
  • Develop technical content including:
  • Product positioning and solution briefs
  • Architecture diagrams and technical documentation
  • Whitepapers and technical blogs
  • Demo narratives and use-case storytelling
  • Build and maintain sales enablement assets, including:
  • Pitch decks
  • Battlecards
  • Competitive intelligence
  • ROI and value messaging
  • Train sales teams on messaging, positioning, and product capabilities
  • Support strategic deals and customer conversations when needed
  • Monitor the competitive landscape across AI, cybersecurity, and enterprise security platforms
  • Identify market trends, customer needs, and emerging threats
  • Inform product and leadership decisions with actionable insights
  • Help define the company’s category positioning in AI security
  • Support executive visibility through technical content and messaging
  • Collaborate on analyst relations, conference messaging, and industry positioning

Skills

  • 10+ years of experience in Product Marketing, Solutions Marketing, or Technical Marketing
  • MUST have been working for a Cyber Security or AI vendor, this is non-negotiable
  • Demonstrated experience building or scaling product marketing in a start-up or high-growth environment
  • Strong ability to translate complex technical concepts into clear business value
  • Experience leading product launches and go-to-market initiatives
  • The ability to hire and onboard new members of your team at the relevant time

Company Overview

  • Winners: Best Start-Up Agency – The Global Recruiter Awards 2025. Scout Global was founded to revolutionise hiring within early to mid-stage start-ups. It was founded in 2024, and is headquartered in London, GB, with a workforce of 2-10 employees. Its website is https://scout-global.com.
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