Note: The job is a remote job and is open to candidates in USA. BetterSleep is one of the most downloaded sleep apps in the world, and they are seeking a Head of Data Analytics to lead and evolve their data function. This role involves managing a team of data scientists, overseeing the data infrastructure, and serving as a strategic partner to product and growth teams.

Responsibilities

• Own the architecture and reliability of the UA data pipeline — BigQuery, dbt, Jenkins, AppsFlyer/SKAN attribution, and our downstream dashboards and Mixpanel warehouse sync
• Drive the migration of remaining Python transformation scripts into dbt; establish CI/CD, testing standards, and dev/prod environment hygiene
• Partner with engineering on the ingestion layer (ad platform APIs, Firebase, custom subscription backend webhooks) and upstream data quality
• Evaluate and introduce new tooling when it's clearly the right call; default to keeping the stack simple
• Own the definitions, logic, and reliability of our core metrics: installs, trials, trial-to-paid, RPP, ROAS, CAC, LTV, churn
• Lead our attribution methodology — MMP (AppsFlyer), SKAN 4, SSOT deduplication — and translate it clearly to the UA and executive teams
• Support our experimentation program: help PMs and the UA team design tests, validate results, and build statistical muscle across the org
• Experience building or managing experimentation infrastructure (A/B testing platforms, statistical significance frameworks)
• Build self-service data products that reduce the number of ad hoc requests hitting the team — including AI-powered tooling (e.g. natural language querying over Mixpanel/BigQuery, automated anomaly detection, LLM-assisted reporting) where it delivers real leverage
• Own product analytics instrumentation strategy in partnership with engineering — event taxonomy, Mixpanel governance, Firebase event schema
• Translate product analytics into actionable insight for PMs: retention curves, funnel analysis, feature adoption, onboarding optimization
• Ensure the product team can answer their own questions without always needing the data team in the loop
• Manage and develop two data scientists; make hiring decisions around expansion of the team as needed
• Partner closely with the UA Manager, Growth PM, and Head of Product as the data team's primary business-facing contact
• Set sprint cadence, manage the data backlog, and keep the team focused on high-leverage work
• Drive data governance and data semantic layer development; make our visualization platform more usable for non-technical stakeholders
• Help the organization identify and automate high-friction internal workflows using AI — this is a company-wide priority with executive sponsorship
• Champion a culture of practical AI adoption on the data team and beyond

Skills

• 7+ years in data/analytics roles, with at least 2 years managing a data team
• Hands-on analytics engineering experience: you know dbt well, you're comfortable reviewing SQL models and data pipelines, and you can unblock your engineers when things break
• Deep understanding of subscription and mobile app metrics: trial conversion, trial-to-paid modeling, LTV, renewal rates, cohort analysis
• Experience with mobile UA attribution — MMP (AppsFlyer, Adjust, or similar), SKAN, multi-touch — and the real-world messiness of cross-platform reporting
• Comfort with BigQuery (or another cloud data warehouse) as the analytical backbone
• Strong instincts for data modeling: you think in facts and dimensions, you care about grain, and you can explain why a join is producing duplicate rows
• Product analytics experience: you've owned event instrumentation, built Mixpanel or Amplitude governance frameworks, and partnered with product teams to translate raw events into insight
• Business partnering skills: you can translate technical constraints into plain language for product and marketing stakeholders, and you push back when the question is the wrong one
• Product mindset: you think about data as a product that serves internal users, not just a function that answers requests
• Practical experience building with AI/LLM tools — not just using Copilot or ChatGPT for productivity, but actually designing and shipping AI-assisted workflows, internal analytics agents, or data apps that reduce manual work. You know what's possible with today's models and you're already finding ways to apply them
• Background in consumer subscription apps (health, wellness, entertainment, productivity)
• Built internal data apps using AI frameworks (Claude/OpenAI APIs, LangChain, agent tooling) — dashboards, Slack bots, automated anomaly alerts, natural language analytics interfaces, or similar
• Deep experience with attribution frameworks and data modeling

Benefits

• Competitive salary & compensation
• Excellent health, dental, and vision coverage
• Retirement plan with employer matching
• Commuter & lunch benefits (UberEats)
• Free access to telehealth & BetterHelp services
• Any hardware/software you need to succeed
• A product loved by millions — and admired by the press
• Awesome people to work with
• The chance to help people live a better life, every day
• Performance bonus
• Extensive benefits

Company Overview