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[Remote] Growth Marketing Manager

Remote · Kenya Full-time

Note: The job is a remote job and is open to candidates in USA. Pavago is seeking a Growth Marketing Manager to lead content, SEO, and organic growth initiatives in a remote environment. The role involves planning and executing marketing strategies while leveraging AI tools to enhance efficiency and effectiveness across various marketing channels.

Responsibilities

  • Plan and execute organic growth strategies across Instagram, Facebook, LinkedIn, and X (Twitter)
  • Create and manage marketing content (blogs, PR content, social media assets)
  • Use AI tools (ChatGPT, Jasper, Copy.ai) for content ideation, copywriting, and repurposing
  • Collaborate with designers using tools like Canva to produce engaging visuals
  • Repurpose long-form content into multiple formats to maximize reach
  • Schedule and publish content using Buffer or Hootsuite
  • Track engagement and optimize content based on performance data
  • Develop and execute SEO and keyword strategies to drive organic traffic
  • Manage backlink strategies to improve domain authority and rankings
  • Perform competitor analysis and SEO audits using tools like Ahrefs and SEMrush
  • Collaborate with developers and content teams to improve search visibility
  • Use tools like Surfer SEO and Google Search Console to optimize performance
  • Oversee website projects using ASTRO and headless WordPress
  • Coordinate with developers to support landing pages, campaigns, and content publishing
  • Maintain and optimize website content and performance
  • Manage and improve marketing reports and performance tracking
  • Support campaigns across email marketing, Google Ads, and revenue operations
  • Track performance using HubSpot, Google Analytics, and reporting tools
  • Coordinate execution across teams using tools like Slack and Asana
  • Ensure campaigns are properly tracked, measured, and optimized
  • Use AI tools to accelerate content creation, research, and campaign execution
  • Integrate AI into workflows to improve speed and efficiency
  • Continuously test and adopt new AI tools to improve performance

Skills

  • Experience in social media management and organic growth strategies
  • Strong experience in content creation and content management (blogs, assets, digital content)
  • Experience coordinating across marketing, design, and development teams
  • Proven ability to integrate AI tools into marketing workflows
  • Familiarity with AI tools such as ChatGPT, Claude, or Jasper AI
  • Experience with: Social media tools (Buffer, Hootsuite)
  • Experience with: Design tools (Canva)
  • Experience with: Marketing platforms (HubSpot, Google Analytics, Google Ads)
  • Strong organizational and execution skills in a remote environment
  • Experience with SEO tools (Ahrefs, SEMrush, Surfer SEO)
  • Experience working with headless CMS or modern web frameworks (ASTRO, WordPress)
  • Background in growth marketing or organic acquisition strategies

Company Overview

  • Pavago - Thinking Globally to Grow Locally 🌍 Welcome to Pavago, where the world is your talent pool. It was founded in 2022, and is headquartered in Meridian , Idaho, US, with a workforce of 11-50 employees. Its website is https://pavago.co.
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