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[Remote] Freelance Media Planner

Remote · Hong Kong Full-time

Note: The job is a remote job and is open to candidates in USA. Ways & Means SF is a women-owned media agency based in San Francisco and Portland. They are seeking a Freelance Media Planner to develop and execute cross-channel media plans, focusing on brand awareness goals while collaborating with the W&M team.

Responsibilities

  • Assist with media plan development, including drafting and issuing RFPs, vetting vendor proposals, and contributing to media decks/presentations/flowcharts for clients
  • Maintain vendor relationships; lead calls / Q&A with vendors as relevant
  • Create and maintain cross-channel creative spec sheets and deliverable trackers
  • Upload and traffic digital campaigns
  • Compile screenshot decks and reporting data
  • Perform campaign analysis and optimization, recommending strategic and tactical changes to maximize performance
  • Manage media invoicing and solve discrepancies
  • Research, compile, and analyze competitive and target audience data using MediaRadar, MRI-Simmons, Magellan, and other tools

Skills

  • 3+ years media planning/buying (Assistant Media Planner / Media Planner level)
  • Planning multiple channels, including digital, audio, video, and/or out-of-home
  • Drafting, issuing, and evaluating RFPs
  • Using Campaign Manager 360 for trafficking digital campaigns
  • Analyzing digital media performance
  • Self-motivated, excellent interpersonal, problem-solving, and decision-making skills
  • Strong quantitative skills
  • Comfort with Google Sheets, Docs, Slides
  • Strict attention to detail, accuracy, and deadlines
  • Experience with B2B clients (including technology brands)
  • 15-20 hours/week preferred (can be flexible)

Company Overview

  • Ways & Means is a independent agency specializing in paid media strategy, planning, buying, and analytics. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 2-10 employees. Its website is https://www.wamsf.com/.
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