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[Remote] Fractional Growth Lead - GTM Experiments

Remote · Ireland Full-time

Note: The job is a remote job and is open to candidates in USA. Reflow is a workforce and workflow intelligence platform that enhances team productivity. They are seeking a Fractional Growth Lead to own their go-to-market strategy, executing and analyzing experiments to drive growth among enterprise buyers.

Responsibilities

  • Run rapid experiments across different combinations of ICP, messaging, and channel
  • Run some tests yourself end-to-end, and for others rely on their outside agency partners to execute. Their agencies handle: Cold calling, Email outbound, Linkedin outbound
  • Help them bring on additional growth and agency partners to do more parallel experimentation
  • Analyze test results across calls, CRM data, and lead lists to identify what's working and not
  • Work directly with the founder to shape and prioritize the testing roadmap

Skills

  • Been a growth 'hacker', or other similar experiment-focused growth leader, that can devise, run, and measure experiments rapidly
  • A product marketing skillset that can identify the right ICP, messaging, and channel combos
  • Experience in early-stage, VC-backed B2B startups that sold to mid-market and enterprise buyers
  • Highly analytical and data-oriented
  • Comfortable working on an hourly basis (not retainer), tracking your hours, and moving with efficiency
  • Former founder
  • Experience handling outreach execution yourself vs. relying on others
  • Worked with highly technical or data-heavy enterprise products

Benefits

  • Work remotely

Company Overview

  • Reflow develops software that helps companies analyze workflows, identify bottlenecks, and track automation outcomes. It was founded in 2024, and is headquartered in San Mateo, California, USA, with a workforce of 11-50 employees. Its website is https://www.reflow.ai.
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