Note: The job is a remote job and is open to candidates in USA. Sobi is a global biopharmaceutical company dedicated to rare diseases, and they are seeking a Director/Sr. Director for US Marketing focused on Patient Promotion for uncontrolled gout. The role involves leading patient marketing efforts, developing strategies for disease awareness, and executing patient-centric campaigns while collaborating cross-functionally to ensure compliance and measurable impact.

Responsibilities

• Lead all US patient promotion for Sobi’s gout medicines
• Develop and execute pre-launch and launch strategies
• Build disease-state and branded patient marketing campaigns
• Leverage expertise in segmentation, patient insights, and consumer promotion
• Develop strategy to increase awareness and accelerate diagnosis
• Translate patient insights and market dynamics into impactful campaigns
• Identify barriers across the patient journey; activate target segments
• Partner with medical, legal, and regulatory for compliant initiatives
• Oversee omnichannel campaigns (digital, social, video, search, point-of-care)
• Collaborate with patient support and advocacy organizations
• Establish and track KPIs for awareness, engagement, and patient actions
• Monitor competitive activity and consumer trends
• Lead branded consumer marketing strategy and execution
• Create positioning, messaging, and creative aligned with product profile
• Ensure alignment across branded promotion, market access, and patient services
• Oversee launch readiness, agency management, media planning, and budget
• Optimize omnichannel strategies (TV, digital, CRM, point-of-care)
• Ensure regulatory and legal compliance for all materials
• Define and track launch metrics and forecasting
• Manage up to 2 marketing colleagues and vendors
• Oversee consumer marketing budget
• Support key meetings (Launch, National Sales)
• Foster collaboration with sales, global commercial, regulatory, legal, analytics, market research, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access

Skills

• Bachelor's degree (business, marketing, sciences preferred)
• 10+ years of experience in pharma/biotech experience
• 5+ years of experience in patient/consumer marketing within pharma/biotech
• Proven US product launch success
• Cross-functional project leadership
• Specialty experience (rheumatology ideal)
• Excellent communication and interpersonal skills
• Proven ability to move between strategy and hands-on execution
• Prior experience managing teams and influencing others in a global matrixed environment
• Strong project, vendor, and agency management experience
• MBA or advanced degree
• Experience in HCP, digital, market access, or insights roles
• Agency/field sales experience
• Small-to-mid biopharma experience

Benefits

• A competitive 401(k) match to support your financial future.
• Tuition and wellness reimbursements to invest in your personal and professional growth.
• A comprehensive medical, dental, and vision package to prioritize your health and well-being.
• Additional recognition awards to celebrate your achievements.
• Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.

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